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added on 2011-06-30 04:03:22
Online betting exchange Betfair has chosen OpenBet as a platform for the management of its sports-betting applications.
The evolution of the smartphones and development of the mobile gaming market has offered players a vastly improved user experience, delivering advanced technology and features such as in-play betting to customers' mobile devices.
Thanks to this agreement, Betfair has joined a growing list of clients, including Sky Bet, Centrebet, William Hill, Ladbrokes or Paddy Power, that already use the OpenBet's mobile sportsbook platform.
“The advent of more sophisticated mobile Internet devices is a very important development for our customers and we embrace this progression to yet another channel,” said David Loveday, Chief Executive Officer for OpenBet.
“We are constantly working in close collaboration with our customers to ensure that we are flexible and open to new ideas that push the boundaries of what we can offer from our market-leading platform.”
The OpenBet mobile sportsbook platform enables operators to choose their preferred mobile partner before seamlessly integrating bespoke front and back-end solutions. Also, the OpenBet’s back-end B2B platform features a single wallet solution that gives a single view of each customer and their betting activities through a preferred channel.
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