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added on 2011-06-17 03:56:38
The British based gambling company Ladbrokes has renewed its online gaming platform and content supply agreement with Microgaming, which has been its software provider for over ten years.
According to the new gambling deal, the software provider Microgaming will continue to supply casino and games software to Ladbrokes' internet betting and gaming website. The new terms and conditions of the agreement offer both parties revenue growth opportunities.
Ladbrokes has more than 2700 betting shops divided between the United Kingdom Ireland and it takes bets which worth nearly 15 billion pounds every year.
“We have had a long and successful association with Ladbrokes; this new agreement will enable us to continue working closely together to enable Ladbrokes to provide a market leading casino offering and extend the reach of our products across all Ladbrokes channels. We are proud that Microgaming has supplied online gaming software to Ladbrokes for over 10 years and we look forward to a continued prosperous relationship,” Roger Raatgever, CEO of Microgaming said.
Richard Glynn, Ladbrokes CEO commented: “This agreement reflects our ongoing objective to offer customers the best products in the market place through more flexible supplier relationships which offer increased opportunities for growth. Microgaming has a proven track record and product range and this new agreement offers us the opportunity to maximise our relationship in the future.”
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