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added on 2011-01-12 01:21:00
Media Corporation, the UK online casino and advertising company has put the Internet domain name gambling.com up for sale and charged Sedo Holding AG, a German company which sells Internet domains, to find a potential buyer.
According to The Times, several companies, including Playtech, Bet365 and other private-equity firms are interested in purchasing the domain. In November 2010, the German broker Sedo Holding has sold the sex.com and insure.com domains for over $10 million each.
Originally, Media Corporation purchased the gambling.com domain in May 2005 for the staggering price of $20 million. In the meantime, the value of the domain has dropped due mostly to the regulations on Internet gaming in the United States that were passed in 2006.
Media Corporation is currently looking to sell its domain for at least half of the acquisition price.
Despite the uncertainty regarding the online gaming regulation, gambling.com is still very popular thanks to its number 1 ranking on Google for the word “gambling”, that attracts over 300,000 visitors monthly.
“This is the premium generic domain in a very competitive market. Gaming is one of the leading online businesses, and gambling.com offers the chance for one company to stand out above others,” said Hugo Dalrymple-Smith, who arranges the sale on Sedo.
So, will gambling.com be sold for the asking price? I guess we'll have to wait and see. But I personally think that it would even go beyond the $10 million price tag.
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