| |
added on 2010-09-21 01:14:56
The UK Online Measurement (UKOM) company, powered by Nielsen Group, has released a study on the development of the British online gambling market.
According to their research, the UK online gaming market has increased with 3.2 million visitors in the last twelve months, compared to the extra 2.2 million visitors accessing social networking websites, such as Facebook. Numbers show a 40 percent increase on the previous year's results.
The UK lottery giant Camelot has also seen an increase by 4.4 million to 9.4 million visitors over the past year, as a result of an online display ad campaign from July 2010. The ad campaign attracted 4.1 million visitors over a one month period, while Facebook registered an increase of only 3.8 million visitors over the entire year.
According to the same study, Facebook, the second fastest growing company and the third most visited company after Google and Microsoft, counts 25.1 million British visitors a year.
PartyGaming came in 8th position for increasing its number of visitors with 1.2 million people, through its customer base for PartyPoker and PartyCasino.
Also, the Nielsen study showed women represent 46% of online gamblers, that middle-aged men drove the overall growth rate and that half of the online gamblers won more than £30,000 per annum from their day jobs.
“While the phenomenal growth in gambling sites over the last two years has been driven by men and women of all ages, it appears to be powered particularly by middle-aged men, the well-educated and high-earning households,” said Neil Beston of Nielsen Group.
|
|
|
|
